giuseppe formica

product design

follow me


Giuseppe Formica (born 1989) is a product designer based in Paris and Milan.

In a world saturated of industrial products, his approach aim to answer in an innovative way to functions, ergonomics, materials and production optimization, while delivering a sense of human touch.

After graduating with a Bachelor at Politecnico of Milan (2011), and a Master at the Design School of Kolding (2014),
he started his career working in studios such as Nendo, L'Oreal, Christophe Pillet,
and Philippe Starck (with whom he collaborated from 2015 to 2020).
Since September 2020, he opened his own studio.




1 / 
Project realised at Philippe Starck's agency.
Dedicated to the world of kids, Airway is a transparent swing
offering an invisible seat held by magic ropes.
The seat curves have been designed to offer not only a fun
experience, but a high comfort.
    Swing for kids
    Polycarbonate and natural cotton rope
  • DATE
    Salone del Mobile 2016