giuseppe formica

product design

contacts

 

mail@giuseppeformica.com
+33787948403
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about

Giuseppe Formica (born 1989) is a product designer with a focus on furniture, light, industrial and interior design.
In a world saturated of objects, his approach aim to answer in an innovative way to functions, ergonomics, materials and production optimization, while delivering a sense of essential poetry.

After graduating with a Bachelor at Politecnico of Milan (2011), and a Master at the Design School of Kolding (2014),
he started his career working in studios such as Nendo, L'Oreal, Christophe Pillet,
and Philippe Starck (with whom he collaborated from 2015 to 2020).

Since September 2020, he opened his own studio, based in Paris and Milan.



 
 

WORK CASE SCENARIO

WORK CASE SCENARIO

 
1 / 
Computer cases and bags fill the marketplace, but they all have these problems :
1. They mostly have a geeky aesthetic
2. Most of the time you have to put them in another bag for carrying them
3. You cannot work directly in it, you need to take out the computer first

My concept try to answer all of these points, offering a luxury leather bag that is also a workstation, opening like a book and revealing a mouse pad, a wrist rest pad, a document folder, storage for accessories and a gap for ventilation.
  • PRODUCT
    computer bag
  • MATERIALS
    leather
  • DATE OF DESIGN
    october 2020